E-Commerce & Digital Food & Drink Success Conference 


A One-Day, Brand-Led Conference & Networking Exhibition, Central London, 28th September 2023

Advance Your Digital Capabilities, Power Profitability, Keep Pace With Changing Shopper Behaviours & Retailing Trends & Dominate Market Share For Ultimate E-Commerce & Digital Food & Drink Success

08.30 – 09.10 Registration, Informal Networking & GIC Welcome

09.10 – 09.20 Morning Chair’s Opening Remarks

Simon Wallwork, Head of Strategy, Brand & Proposition, Whitbread

Driving E-Commerce - Double Perspective

09.20 Driving Impressive E-Commerce Success And Exceling In E-Commerce By Optimising Online Strategies & Driving Forecasted Growth & Trends To Effectively Boost ROI & Enhance Profitability

  • Maximise consumer insights by identifying shifting behaviours and pinpointing the key factors driving e-commerce purchases today in order to reap the rewards
  • Debate and discuss the potential challenges food and drink brands, manufactures and retailers need to overcome in the e-commerce space in today’s tough conditions in order to drive forecasted growth
  • Harmonise strategies by investing in the right tech and infrastructures, whilst increasing the focus on personalisation and customer experiences, to drive long-term e-commerce impact
  • Future opportunities and predictions for e-commerce in 2024 and beyond… Explore opportunities for growth and enhanced profitability

09.20 – 09.40 Perspective 1

Alberto Kechler, Head of E-Commerce Europe, Arla Foods

09.40 – 10.00 Perspective 2

Gregor Murray, E-Commerce Channel Development Director, Kellogg’s Company

10.00 – 10.20 Bonus Session; Reserved For Exclusive Conference Partner

Andy Rushforth, SVP Market Development, PRS IN VIVO UK

10.20 – 11.00 Morning Refreshment With Informal Networking

Shifting Shopper Insights & Behaviours

11.00 – 11.30 Drive Commercial Success By Leveraging The Latest Shopper Insights & Behaviours To Inspire Future Strategies, Maximise Shopper Experiences & Ultimately Boost Profits

  • The questions we all want answered! How is rising inflation affecting consumers’ shopping habits now? How can we keep e-commerce front of mind and keep people shopping online moving forward?
  • Pinpoint and analyse the key factors driving e-commerce purchases today in order to effectively target consumers at the right touchpoint online and influence purchasing behaviours 
  • Stay ahead of the game by transforming shopper insights into actionable results and embedding data-driven innovations into future channels and campaigns 

Suraj Nagaraj, Head of Product – Loyalty, Tesco

James Cragg, Global Head B2C E-Commerce, Diageo

Quick Commerce Models To Drive Competitive Advantage

11.30 – 11.50 Drive A Competitive Advantage With Quick Commerce Models Which Offer Convenience, Speed & Quality To Consumers Whilst Sky-rocketing Consumer Satisfaction & Brand Loyalty

  • Your critical questions, answered! What does the long-term relevancy look like for quick commerce? How is this area going to evolve? What are the best ways brands can operate within?
  • Tackle the increased need for convenience in shopping and doorstep delivery with future-focused and data-led quick commerce strategies equipped to dominate a competitive market
  • Quality, safety, and cost – how can organisations best prepare for and overcome the main obstacles and challenges when streamlining quick commerce strategies today?
  • How can key players have viable collaborations between quick commerce and other ways of working to ensure benefit for both parties?

Tony Bolger, UK Channels & E-Commerce Director, General Mills Service

Integrated Channel Success

11.50 – 12.10 Power Success With Impactful & Insightful Omni-channel E-commerce & Digital Food & Drink Strategies Which Reignite Customer Confidence, Drive Loyalty & Boost Proven ROI 

  • With ever-increased diversification of shopping channels and development of mobile-first and omni-channel strategies, how can you keep up with how, when, and where your consumer base is making purchases today?
  • Expand and enhance your multiple channel presence! Which ones are best suited for your organisation and have proven, real and tangible results with online traffic?
  • Capitalise on successful omni-channel strategies which ensure streamlined customer experiences by implementing greater touchpoints for your new and existing shoppers

Leveraging Digital Retail Media

12.10 – 12.30 Retail Media & The Power Of Customer Insights: Create A High-End Channel For Suppliers To Reach Their Target Audience Through Self-Serve Performance Ads & So Much More  

  • Explore the current trends and reflect on successful retail media strategies which perfectly map out the best way forward in this fast-moving and growing space
  • Drive profitability from the get-go with top notch performance ads which promise a boost in the margins of ad revenues to further enhance marketing campaigns 
  • Serve the right ad to the right consumer at the right time! Improve the purchasing journey by utilising first-class ad formats that are proven drive bottom-line results

Charlotte Hutton, Head of Digital & Content, Global Brands Ltd

12.30 – 12.50 The Digitally Influenced Shopper: Defining the True Cost of Underinvesting in the Digital Shelf

The DNA of today’s shopper has changed. Years of uncertainty — COVID, inflation, supply issues — have created a consumer who relies heavily on digital validation before making a purchase decision (whether in-store or online).

In this session, Andrew Pearl will present the findings of Profitero’s recent global consumer survey. He’ll uncover the profile of today’s new omnichannel shopper, how digital touchpoints increasingly influence the path to purchase, and the true cost of underinvesting in the digital shelf. You’ll learn:

• Why failing to show up online means failing to acquire new shoppers
• The danger of over-investing in in-store marketing
• How you can expect to lose buyers with poor digital shelf execution
• The importance of investing in Amazon to grow your omnichannel sales
• How a combination of AI and digital shelf data can revolutionise your sales growth

Andrew Pearl, VP Industry Insights, Profitero 

12.50 – 13.30 Lunch & Informal Networking For Speakers, Delegates & Partners

13.30 – 13.40 Afternoon Co-Chairs’ Opening Remarks

Suraj Nagaraj, Head of Product – Loyalty, Tesco

Sarah Masters, Digital & E-Commerce Director, Unilever

Unmissable Retailer Insights & Collaboration

13.40 – 14.10 Capture Hard-Hitting & Insight-Driven Retailing Strategies With First-Hand Perspectives In Order To Effectively Overcome The Challenges Of Tomorrow & Build Long-Lasting, Profit-Boosting, Win-Win Partnerships

  • How are online giants changing the face of the FMCG retailer landscape?
  • Traditionally, e-commerce channels have been less profitable than the regular bricks and mortar instore model, so how can retailers revive their profitability in the current market?
  • COVID-19 accelerated the adoption of online shopping, but with the evolving buyer landscape, how can we enable new retail and supplier partnerships to cultivate stronger ecosystems and capture more of their shoppers’ lifestyles?
  • Establish the secret ingredient to cultivating mutually-beneficial and long-term retail partnerships which resonate with today’s consumer ideologies

 Anna Gill, Global Marketing Analytics Director, Mars

Simone Sargeant, Digital Director, Diageo

Seamless Delivery & Apps Strategies - Double Perspective

14.10 – 14.30 Tackle The Rise Of Digital Platforms & Apps & Convenience-Focused Customers Who Demand Fast, Reliable & Seamless Delivery Experiences With Robust & Innovative Strategies Which Truly Hit The Mark Every Time

  • With the emergence of new and competing business models, how can you stand out from the crowd with successfully-implemented strategies from shopper search to delivery?
  • Gain access to smarter solutions and harness new tech to secure consumer adoption and streamline faster delivery efficiencies and quality from the get-go to truly expand digital delivery capabilities
  • Utilise consumer data and insights to deliver personalised delivery experiences and expand your horizons with predictive ordering and real-time tracking
  • Explore how to best build, maintain and develop partnerships and collaborations between digital platforms, providers and brands for seamless delivery capabilities

14.10 – 14.30 Perspective 1

Eleana Kyriakou, E-Commerce Manager – Food Service International,  The Kraft Heinz

 14.30 – 14.50 Perspective 2

14.30-14.50 Rukshan Matteo, Global Senior Director, Dark Stores, Getir

14.50 – 15.20 Bonus Session

Can You Help Food & Drink Brands & Retailers Drive E-Commerce & Digital Success?

For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalfoodconference.com

Book An Exhibition Stand + 2 Delegate Passes 

Book Today & Save £500: £3,499 + VAT

Standard Rate : £3,999 + VAT

15.20 – 15.50 Afternoon Refreshment Break With Informal Networking

Optimising The Digital Shelf

15.50 – 16.10 Reinforce The Importance Of Digital Shelf In 2024 & Beyond By Powering Agile Strategies Which Cut-Through Increased Competition From Current Players & New Entrants To The Ever-Growing Market To Skyrocket Brand Traffic & Sales

  • As consumer preferences and behaviours rapidly change, keep pace with the competition by truely monetising personalisation, AI and ML solutions to deliver real results 
  • Leverage your digital retail discoverability by using the latest winning tactics in SEO and essential keywords to drive traffic and conversations 
  • Measure and benchmark your online retail presence and identify the highest priority actions to optimise your brand’s omni-channel strategies
  • Discover real-world insights and practices to identify the opportunities and challenges food and drink and retailing organisations face while striving for a strong and successful presence across the digital shelf 

Krysthell Ganin-Neder, E-Commerce Product Manager, Pernod Ricard

Data Insights – Delegate Discussion

16.10 – 16.40 Join Industry Peers In A Thought-Leading Discussion On How To Unlock The Power Of Data Insights & Analytics: Extract Real Value, Update & Refresh Strategies & Drive Consumer Loyalty & Brand Obsession

  • Maximise traffic, maximise conversion rates, maximise value! Monetise consumer insights and translate data into commercially-viable insights which target your audience for sky-high sales
  • From collecting and capturing data to handling and reporting, examine the best data tools, metrics and methods – and how to seamlessly implement them into your strategies – for immediate impact 
  • How are food and drink organisations integrating newer sources of data from search and social listening and maximising insights to drive performance and e-commerce results?
  • Debate and discuss the best ways to structure digital data teams; is there a way to overcome silos more effectively and develop cross-team collaborations to get hold of the best data insights collected across your organisation?
  • How can you connect the consumer journey by leveraging the power of data and tracking the shift of shopper habits instore vs. online?

Compelling Social Media Success

16.40 – 17.00 Enhance Reach, Promote Products & Build Steadfast Loyalty By Adopting Irresistible Social Media Strategies For Revolutionised E-Commerce Success & Proven Bottom-Line Results 

  • Leverage reach, promotions, reviews, feedback, engagement and content capabilities on social to promote your brand, attract and retain consumers and deliver exceptional customer experiences
  • With fierce online competition ever-growing, utilise the power social has on consumer shopper habits and purchasing intentions and leverage social media as a commercial channel
  • Elevate brand experience and inspire consumers with social content which generates next-level brand engagement and product success across platforms
  • Let’s get trending! Translate browsing into purchasing action by taking control and securing increased likes, shares and actions across your channel mix
  • How can food and drink brands produce profitable campaigns and increase conversation rates with strategic e-commerce approaches today?

Marcos Garcia, Global E-Commerce Manager, Deliveroo 

Online Vs. Offline

17.00 – 17.20 It’s Not Online Vs. Instore, It’s Online & Instore! Reap The Rewards Both Strategies Offer In Order To Scale Up Your Digital & E-commerce Offerings With Seamlessly Integrated Strategies For Maximum Brand Growth & Optimised Sales

  • E-commerce is an extension of instore – leverage the best end-to-end approaches to minimise the intermediate link from manufacturers to consumers and improve efficiencies across your business
  • How can retailers and suppliers effectively discover the perfect balance between online and instore? 
  • Harness the power of tried-and-tested online and offline strategies that perfectly blend physical and digital outlets to engage every type of shopper and their preferred method of shopping

Edo Zecha, Head of E-Commerce, Pepsi Co.

17.20 – 17.30 Afternoon Co-Chairs’ Closing Remarks

Suraj Nagaraj, Head of Product – Loyalty, Tesco 

Sarah Masters, Digital & E-Commerce Director, Unilever

17.30  Official Close of Conference